Inn Collection Group

Brand

Brands built on heritage

The Inn Collection Group approached us to help bring two new food and drink concepts to life as part of their renovation of The Tynemouth Castle Inn – a fish and chip shop and an ice cream parlour. From naming and early concept development through to brand creation, we crafted two distinctive identities rooted in local history and inspired by the building’s Art Deco heritage. The result is a pair of welcoming, memorable brands that feel at home within their seaside setting whilst adding something fresh and full of personality to the Inn’s offering.

In the press

The Tynemouth Castle Inn unveils new fish and chip takeaway and ice cream parlour

“Being involved from the very beginning meant we could shape more than just the look and feel — we helped define the story. Naming and concept development gave us the chance to root both brands in something authentic, drawing on local character, coastal heritage, and the Art Deco details of the building for inspiration. It’s always exciting when a project has such a strong sense of place, and that foundation allowed us to create identities with real personality that still feel part of The Inn Collection Group family.”

Carl Rutherford

Design Director at Cargo

Alongside creating the new brands, we supported The Inn Collection Group with internal designs and on-site materials. From eye-catching signage to menus, posters and other printed collateral, everything was designed to feel cohesive and on-brand. The aim was to extend the visual identity beyond the logo, creating a seamless experience that reflects the personality and atmosphere of each space.

Our approach

From naming to visual identity, we combined local inspiration with the building’s Art Deco charm to create brands that are bold, memorable, and full of character. Every design decision was grounded in research and creative thinking, ensuring the concepts feel authentic and perfectly match the personality of the Inn.

Visual Identity

Distinctive logos, colour palettes, and graphics give each venue its own personality while maintaining a clear, cohesive look across the Inn.

Brand concepts

We developed distinctive names and creative concepts, drawing on local culture and the building’s Art Deco heritage to create brands that are memorable and relevant to both locals and visitors.

Brand collateral

From menus and posters to on-site signage, every piece of collateral was designed to reinforce the brand, creating a consistent and engaging visual experience across the venues.

Visitor experience

The brands were crafted to enhance the atmosphere of each space, making every visit feel cohesive, vibrant, and welcoming while connecting seamlessly with the identity and personality of the venues.