Express Engineering

Engineering the future

Express Engineering is a long-established leader in manufacturing turnkey products that control and connect subsea equipment. With decades of expertise, they are highly respected for delivering precision engineering solutions across complex projects. Following a recent acquisition, the business wanted to realign its brand structure to reflect the new group composition. This involved creating a clear hierarchy with sub-brands under a unified group identity, ensuring consistency across all communications while supporting the company’s growth ambitions.

A blueprint for growth

When Express Engineering acquired QA Weld Tech, they needed a brand structure that could bring the group together while keeping each company’s identity intact. We developed a blueprint for growth, with the parent brand retaining its heritage and original logo, while the child brands adopted a refreshed identity based on the group’s arrow motif, deconstructed into triangles. Each brand maintained its own personality, and the triangular motif was applied across press, print, and digital materials to create a consistent and impactful visual language.

“Our businesses growth brought the need for ongoing improvement and the ability to adapt to industry changes and evolving market demands. As we expand, building a strong, unified company culture will be key to our continued success. We partnered with Cargo to help us deliver our vision and set out the new creative direction for our brand.”

Chris Thompson

Chairman at Express Engineering Group

We built a colour palette that gives the group a strong foundation while letting each new brand stand out. Green and black form the base colours for Express Engineering Group, while every acquired brand adds three unique colours of its own. It is a simple but powerful way to make sure the group feels connected, while giving each company room to express itself.

“This project was all about evolution. The Express brand is already well recognised, so changing it wasn’t an option. Instead, we focused on establishing the group brand, refining the typography, and using that as a foundation to develop the sub-brands. This approach created a clear structure and reinforced professionalism across the group. From there, it’s our considered use of colour, typography and visual elements that develops the brand, ensuring it feels professional and cohesive.”

Dan Dobson

Designer at Cargo

Scalable design system

We created a new website to represent the group, reimagining their online presence with a cleaner, more intuitive user experience and a design system built for future growth. At its core is a scalable framework that can be replicated across all sub-brands, ensuring consistency while allowing each to express its own identity. Built for performance, the site is fast, accessible, and technically robust, with every detail designed to optimise the user journey and improve search visibility.