Northumberland Tennis Academy

Brand
Digital

The hub of the north

Northumberland Tennis Academy delivers high-quality coaching to the region’s top young players, providing a performance pathway from local club level through to elite development squads. They approached us to create a fresh, modern brand and digital presence that better reflected the academy’s ambitions and activities. The project included a full brand refresh, implementation of key messaging, and a new website designed to engage players, parents, and the wider tennis community.

Brand identity and messaging

We developed a range of brand concepts, exploring messaging and visual styles that could work across marketing channels and social media. Video and motion graphics played a key role in the brand development, helping the academy communicate energy, fun, and professionalism while appealing to younger players.

Website design and development

Following sign-off on the new brand, we designed and built a new website on the Webflow platform. This allowed us to create a visually engaging, flexible site capable of showcasing content and stories about the academy. The no-code approach enabled a dynamic and responsive experience without compromising on design or functionality.

northumberlandtennis.co.uk

“The Northumberland Tennis Academy project was all about capturing the energy and ambition of the players while reflecting the professionalism of the coaching. We explored multiple brand directions, using colour, motion, and typography to create something dynamic and engaging. The final brand perfectly balances youthful energy with professional creativity, and the website brings it all to life, giving the Academy a confident, modern presence across every channel.”

Corey Stimpson

Designer at Cargo

Insights

The power of a brand toolkit

Our impact

The website has had a significant impact on engagement, delivering a 200% increase in weekly enquiries. This has provided the internal academy team with a strong flow of new leads and opportunities, supporting the growth of the academy and strengthening its position as a leading performance pathway for young tennis players in the North East.

200%

Increase in weekly enquiries

Our approach

Northumberland Tennis Academy needed a brand that matched the energy and ambition of its coaching. We collaborated with the Academy to create a fresh, dynamic identity that focused on capturing the spirit of the game, showcasing talent, driving engagement and inspiring the next generation of players.

Brand Identity

To reflect the Academy’s ambition and position it as a leading place for player development, we created a bold and modern identity.

Brand Framework

Guidelines were developed and delivered to provide consistency across communications and to ensure the brand feels clear, cohesive and professional.

Digital Platform

A new website was designed and built to showcase the Academy, highlight success stories to players and make joining simple.

Illustration

A playful illustration style was developed and used to add energy and personality, creating engagement between the brand and younger audiences.

Motion and Video

Motion graphics and dynamic video content were produced to bring the brand to life online and across social channels.