Lucion - Design Agency Newcastle | Cargo

26%

Increase in conversion rate for the first quarter post launch

5.8m

The first month generated 5.8 million potential impressions and 61 brand mentions across key outlets.

Our approach

By balancing clarity with scale, we reviewed data and insights across all platforms to understand what mattered most to users to streamline content and shape a clear structure. This resulted in a single, secure home for Lucion Group with a website that reflects their expertise and allows audiences to explore services and sectors with ease.

Digital Strategy

To align the needs of multiple brands into one cohesive platform, we built a comprehensive strategy with the goal of providing clarity and consistency for users.

Search Engine Optimisation

SEO best practices were applied during consolidation of the site to maintain and strengthen online visibility across Lucion’s key services and sectors.

PR and Communications

By implementing clear communications, we supported the brand’s overall transition and ensured both internal teams and external audiences understood the move to a single website.

UX Design

Streamlined navigation and content hierarchy made browsing simple, with related content automatically surfacing through the CMS.

Conversion Strategy

Page structures and calls to action were designed and delivered to guide users through the site, driving engagement and enquiries.

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