project brief.
AV Eight have two divisions to their business catering to an exclusive high end market sector. The first of these is AV Eight the Collection and the other AV Eight the Experience.
After successfully creating a brand for AV Eight, Cargo were appointed to create stationery, business cards, brochures and menu cards for the Experience side of this unique business.
AV Eight the Experience offer executive and exclusive one day excursions to the likes of Palma and Venice to name but a few. The first class Experience entails the client and their group being flown by private jet to a selected location after which they experience local and exclusive tours and exquisite fine dining.
response.
Luckily we were given a healthy production budget which allowed us to produce the brochure, stationery and menu using superior quality paper stocks and silver block foiling. We also had the idea to create chemically etched aluminium business cards. This was all taken in to account whilst designing and developing the items.
Using a minimalist design we aimed to engage the audience by emphasising the exclusive service on offer to them.
The result was second to none finished items reflecting a superior brand which would appeal to the target audience identified.
client testimonial.
Cargo was given a very difficult task and a very short timeframe for completion.The Company achieved a first class result through a concentrated and focused response. However, attention to detail and quality of finish was never compromised and the final product was outstanding. The unique design and fine materials have provided us with a brochure that mirrors our image perfectly.
We are confident that recipients of our marketing media will be endowed with an impression of quality.
Stef Zicchi
Director – AV Eight
