project brief.
International consulting and training company Kaizen, based in Hertfordshire approached Cargo to re-brand their identity to match their growing reputation in the market.
response.
It was essential that the Kaizen brand was bold, confident and reflective of progression. Using simple colours, and a global symbol of success – a star. We produced a brand that matched Kaizen’s philosophy. Though very simple, the growth of the star both in size and direction emphasizes life-long learning, growth and confidence.
client testimonial.
We approached Cargo off the back of a recommendation and I have to say, all expectations were exceeded. They simply possess a knack of really getting to the heart of what a client’s brand means, and the messages they’re trying to convey. They are a delight to work with – flexible, responsive and personable.
Kimberley Hare
Managing Director
