project brief.
Following the success of Extended Services, Northumberland County Council (NCC) once again approached Cargo Creative when they developed another area of services centred around the young people of Northumberland. ISYP – Integrated Services for Young People is aimed at providing strategic leadership across a range of services to improve the life chances and successes of young people aged 13 – 19 and up to 25 for those with additional needs.
The project incorporated five areas of support: Connexions, Sorted, The Teenage Pregnancy Unit, Youth Offending Service and The Youth Northumberland Service. NCC tasked Cargo Creative to produce a marketing and promotional pack to distribute to Governors and Parents alike.
response.
Another fantastic opportunity from NCC. We firstly established exactly who the target audience was for the project. Yes, the youth of Northumberland are at the heart of ISYP, but who would be implementing the project? Once agreed, Cargo Creative produced promotional folder containing literature about each service involved and also the ISYP project as a whole. As ever, it was great to work with so many different areas of the council, we also carried out focus groups with students to gage their opinion and understanding of who they felt they are portrayed in this type of document, and more importantly how they should be portrayed – young, positive and inspirational was key.
Design was kept very clean, focussing on brand and a simple portrayal of message, and the young people of Northumberland.
client testimonial.
NCC originally commissioned Cargo to produce materials to promote their Extended Services Strategy. This was a complex piece of work as it involved many partners and variations of the materials for 15 different partnership areas. Cargo worked effectively with a sub group and guided them through a process to create the image and final publications that met our needs. The final product was high quality, creative, unique and is now recognisable as NCCs Extended Services image.
As a result of the Extended Services success, we then asked Cargo to help us create a new image and materials for Integrated Services to Young People. Again, the working relationship between everyone at Cargo and our team was relaxed, yet professional and the final product is very high quality and distinctive. I have received very positive feedback from many organisations about the quality and clarity of our documentation. I would certainly recommend Cargo Creative to any organisation considering such work.
