project brief.
To produce brand identity and promotional material for Northumberland County Council’s Extended Services programme. The programme runs across 15 schools in the Northumberland region and the outcome had to reflect positive ideology and present an image of success and achievement.
response.
Similarly to the Kaizen Training identity, Extended Services is all about support, and achievement. The main difference is that ES transcends all areas of the community – mainly in schools alongside the 14-19 agenda, but also adult learning. One single image encompasses this, and coloured ribbons reflect each school involved, intertwining to represent the many groups working together with one common goal in mind.
