project brief.
The Windmill Dental Suite approached Cargo to create a logo identity for their brand new dental practice based in Newcastle.
Not only does the Windmill Dental Suite offer state of the art, high quality dental care but it is also situated within a stunning, grade II listed windmill.
We were given a blank canvas to create an identity.
response.
We quickly recognized that the Windmill Dental Suite identity needed to appeal to the higher end of their market sector. We also recognised the importance of its location within a restored Grade II listed windmill.
A graphic was created that not only reflected the 'Windmill' aspect of the brief, but also symbolised change and progression – emphasising the forward thinking nature of the company. By incorporating a clean, clinical colour palette alongside a bespoke typeface the overall identity delivered to the market identified.
In addition we also created a strap line to compliment the identity; 'The importance of a smile'.
client testimonial.
Through recommendation and after viewing their portfolio, we were please to have selected Cargo as the company to create our logo identity. It was vital that we got this just right and thanks to Cargo, we did just that.
Ross Hobson
Proprietor - Windmill Dental Suite
